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~accessRights:"free"
~isPartOf:"International journal of market research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
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ECONIS (ZBW)
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Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
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