The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Year of publication: |
2022
|
---|---|
Authors: | Stadlthanner, Katja Anna ; Andreu, Luisa ; Ribeiro, Manuel Alector ; Font, Xavier ; Mattila, Anna S. |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 31.2022, 7, p. 777-796
|
Subject: | emotions | environmental behavior | experimental design | Message framing | prospect theory | stimulus-organism-response framework | Emotion | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Experiment | Werbewirkung | Advertising effects | Corporate Social Responsibility | Corporate social responsibility | Werbepsychologie | Psychology of advertising | Werbung | Advertising |
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