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~accessRights:"free"
~isPartOf:"International marketing review"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
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International marketing review
Marketing intelligence & planning
Cogent business & management
44
European research studies
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Journal of Asian finance, economics and business : JAFEB
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Psychology & marketing
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Pakistan journal of commerce and social sciences
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Journal of open innovation : technology, market, and complexity
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Administrative Sciences : open access journal
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The journal of brand management : an international journal
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Marketing i menedžment innovacij : m&mi
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Journal of the Academy of Marketing Science
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Global business and finance review
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International journal of consumer studies
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Journal of global marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Future Business Journal
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The Lahore journal of business
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Central European business review : CEBR
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Journal of marketing
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Journal of marketing and consumer behaviour in emerging markets
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Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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European journal of management and business economics : EJM&BE
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International journal of advertising : the review of marketing communications
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ESMT working paper
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Emerging Markets Journal : EMAJ
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European journal of marketing
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European research on management and business economics
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International journal of management and economics
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Italian journal of marketing : ITJM
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Journal of business anthropology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of risk and financial management : JRFM
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Management : journal of contemporary management issues
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South African journal of business management
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Business history
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Business strategy and the environment
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ERIM report series research in management
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Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
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