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~isPartOf:"Journal of consumer behaviour"
~subject:"Consumer behaviour"
~subject:"USA"
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Impact of emotional appeal on non-profit advertising : a neurophysiological analysis
Sandoval, Pamela Simón
;
García-Madariaga, Jesús
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 203-217
Persistent link: https://www.econbiz.de/10014468183
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The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
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Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit
Ozsomer, Aysegul
;
Güzel, Zeynep Müge
;
Newmeyer, Casey E.
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10013275531
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