Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit
Year of publication: |
2022
|
---|---|
Authors: | Ozsomer, Aysegul ; Güzel, Zeynep Müge ; Newmeyer, Casey E. ; Schmidt-Devlin, Ellen |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 4, p. 685-696
|
Subject: | Konsumentenverhalten | Consumer behaviour | Coronavirus | Werbung | Advertising | Werbewirkung | Advertising effects | Gesundheitsrisiko | Health risk | Gesundheitsvorsorge | Preventive care | Gesundheit | Health |
-
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon, (2016)
-
Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid, (2022)
-
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica, (2022)
- More ...
-
How to go GloCal : omni-brand orientation framework
Schmidt-Devlin, Ellen, (2022)
-
Cleansing the doors of perception : perceptual inaccuracy in marketing relationships
Güzel, Zeynep Müge, (2022)
-
A Mixed Methods Approach to Investigating Glocal or Hybrid Brands
Schmidt-Devlin, Ellen, (2020)
- More ...