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~accessRights:"free"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Markenimage
Konsumentenverhalten
21
Brand management
15
Markenführung
15
Beziehungsmarketing
5
Brand
5
Markenartikel
5
Relationship marketing
5
Cultural identity
4
Familienunternehmen
4
Family business
4
Kulturelle Identität
4
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Firmenimage
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Luxury goods
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Personality psychology
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23
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Abolhasani, Morteza
1
Arantola, Noora
1
Atkinson, Peter
1
Bairrada, Cristela Maia
1
Ballerini, Jacopo
1
Bargoni, Augusto
1
Bortoluzzo, Adriana Bruscato
1
Brexendorf, Tim Oliver
1
Chikweche, Tendai
1
Coelho, Arnaldo
1
Confetto, Maria Giovanna
1
Covucci, Claudia
1
De Nisco, Alessandro
1
Faßnacht, Martin
1
Feng, Jingdan
1
Feng, Wenting
1
Ferraris, Alberto
1
Freundt, Valeria L. M. A.
1
Gaczek, Piotr
1
Golrokhi, Zahra
1
Grönroos, Mira
1
Habachi, Salma
1
Han, Jeong Hugh
1
Haskins, Alexis H.
1
Herédia-Colaço, Vera
1
Ho, Nga-Ki Mavis
1
Hutzinger, Clemens
1
Intharacks, Jamealla
1
Jaufenthaler, Philipp
1
Jauho, Mikko
1
Juntunen, Mari
1
Kang, Inwon
1
Koo, Jakyung
1
Liu, Fang
1
Luomala, Harri T.
1
Marciniak, Beata
1
Matute, Jorge
1
Moreira, Jacinta Raquel Miguel
1
Nazarian, Alireza
1
Oduro, Stephen
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Cogent business & management
309
European research studies
115
Journal of Asian finance, economics and business : JAFEB
94
Psychology & marketing
93
Cleaner and responsible consumption
86
Journal of open innovation : technology, market, and complexity
73
Amfiteatru economic : an economic and business research periodical
64
Administrative Sciences : open access journal
63
International journal of consumer studies
62
Wine Economics and Policy
56
Marketing i menedžment innovacij : m&mi
55
Pakistan journal of commerce and social sciences
55
Agricultural and Food Economics : AFE
50
Journal of risk and financial management : JRFM
48
Journal of consumer research : JCR ; an interdisciplinary journal
40
Journal of marketing and consumer behaviour in emerging markets
40
Organizations and markets in emerging economies
36
Global business and finance review
35
Journal of agricultural and applied economics : JAEE
33
Journal of business research : JBR
33
International Journal of Energy Economics and Policy : IJEEP
32
International journal of economics and financial issues : IJEFI
29
Future Business Journal
28
Journal of business economics and management
28
Journal of consumer behaviour
28
Consumer behavior review : CBR
27
European journal of management and business economics : EJM&BE
27
Journal of global information management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
26
Business strategy and the environment
25
Journal of Contemporary Issues in Business and Government
25
Economies : open access journal
24
Expert journal of marketing
24
Oeconomia Copernicana
24
Electronic markets : EM ; the international journal of electronic commerce and business media
22
European research on management and business economics
22
Journal of the Academy of Marketing Science
21
Marketing theory
21
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
20
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ECONIS (ZBW)
23
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
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