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~accessRights:"free"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of services marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Tourism"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Brand management
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Markenführung
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Social Web
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artificial intelligence
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Lim, Weng Marc
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of travel and tourism marketing
Psychology & marketing
The journal of services marketing
NBER working paper series
452
NBER Working Paper
401
Cogent business & management
319
Working paper / National Bureau of Economic Research, Inc.
215
European research studies
187
CESifo working papers
172
Discussion paper series / IZA
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118
Discussion paper
111
Journal of Asian finance, economics and business : JAFEB
109
Discussion paper / Tinbergen Institute
105
Amfiteatru economic : an economic and business research periodical
102
IZA Discussion Paper
91
Journal of open innovation : technology, market, and complexity
90
Cleaner and responsible consumption
87
Administrative Sciences : open access journal
84
Faculty & research / Insead : working paper series
83
Enlightening tourism : ET ; a pathmaking journal
75
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
72
Economies : open access journal
71
Annals of tourism research empirical insights
70
Journal of risk and financial management : JRFM
67
Wine Economics and Policy
66
International Journal of Energy Economics and Policy : IJEEP
61
International journal of consumer studies
61
International journal of economics and financial issues : IJEFI
61
Marketing i menedžment innovacij : m&mi
61
Pakistan journal of commerce and social sciences
59
Working paper series
59
CESifo Working Paper Series
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Working papers / Harvard Business School, Division of Research
56
CESifo Working Paper
55
Global business and finance review
50
Journal of Tourism, Heritage & Services Marketing : JTHSM
50
Agricultural and Food Economics : AFE
49
Working papers
46
Working papers / TSE : WP
44
Working paper series / European Central Bank
43
Journal of marketing and consumer behaviour in emerging markets
41
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ECONIS (ZBW)
104
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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2
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
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3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
5
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
6
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
7
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
8
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
9
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
10
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
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