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~isPartOf:"The Lahore journal of business"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
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Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
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Pakistan
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brand loyalty
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Aufsatz in Zeitschrift
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7
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Ahmad, Muhammad
1
Ahmed, Mirza Ashfaq
1
Ali, Aasir
1
Arshad, Sadia
1
Bashir, Muhammad Adnan
1
Billah, Usamah Iyyaz
1
Fahim, Syed Muhammad
1
Ghouri, Arsalan Mujahid
1
Khan, Naveed R.
1
Khattak, Toobah Sharif
1
Lodhi, Rab Nawaz
1
Muhammad, Arshad Khushi
1
Qaiser, Shehla
1
Rasheed, Muhammad Shahid
1
Shahid, Anam
1
Shahid, Saad
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1
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The Lahore journal of business
Cogent business & management
102
European research studies
34
Journal of open innovation : technology, market, and complexity
31
Journal of Asian finance, economics and business : JAFEB
27
Pakistan journal of commerce and social sciences
27
Administrative Sciences : open access journal
20
Psychology & marketing
20
Marketing i menedžment innovacij : m&mi
15
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
15
Expert journal of marketing
14
Global business and finance review
14
Journal of business research : JBR
13
Future Business Journal
12
International journal of management and economics
12
Journal of business market management : JBM
12
Journal of industrial engineering and management : JIEM
11
Organizations and markets in emerging economies
11
The international journal of business science & applied management : IJBSAM
11
International journal of economics and financial issues : IJEFI
10
Journal of business economics and management
10
Journal of risk and financial management : JRFM
10
Journal of service research
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of creating value
9
Management : journal of contemporary management issues
9
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
8
Academic journal of economic studies
8
Amfiteatru economic : an economic and business research periodical
8
Business and Economic Research : BER
8
European journal of management and business economics : EJM&BE
8
Journal of Contemporary Issues in Business and Government
8
Journal of global information management
8
Journal of the Academy of Marketing Science
8
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
8
Central European business review : CEBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Italian journal of marketing : ITJM
7
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
7
South African journal of business management
7
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ECONIS (ZBW)
7
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1
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
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2
The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla
;
Bashir, Muhammad Adnan
;
Yasir, Muhammad
; …
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
Saved in:
3
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
4
Gamification and consumer loyalty : the role of utilitarian and hedonic benefit
Shahid, Anam
;
Arshad, Sadia
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012813524
Saved in:
5
A study of customer orientation and customer commitment in the food sector of Pakistan
Ahmad, Muhammad
;
Ahmed, Mirza Ashfaq
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 1-32
Persistent link: https://www.econbiz.de/10012299137
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6
Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir
;
Muhammad, Arshad Khushi
;
Rasheed, Muhammad …
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
Saved in:
7
Does the choice of brand positioning strategy matter in the creation of brand love? : the mediating role of brand positioning effectiveness
Shahid, Saad
- In:
The Lahore journal of business
8
(
2019
)
1
,
pp. 107-144
Persistent link: https://www.econbiz.de/10012299299
Saved in:
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