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~accessRights:"free"
~language:"eng"
~subject:"Consumer behaviour"
~type:"book"
~type:"journal"
~type_genre:"Monografische Reihe"
~type_genre:"Thesis"
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Advertising effectiveness : the role of content
Becker, Maren
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2017
Persistent link: https://www.econbiz.de/10011716791
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2
Emotions in service recovery encounters
Jerger, Christina
-
2017
Persistent link: https://www.econbiz.de/10011731104
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3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
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4
Essays on consumer welfare
Lin, Pin
-
2017
Persistent link: https://www.econbiz.de/10011631896
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5
Interpersonal consumer decision making
Straeter, Laura Marjolein
-
2017
Persistent link: https://www.econbiz.de/10011724092
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6
The role of cognitive biases for users' decision-making in IS usage contexts
Amirpur, Miglena
-
2017
Persistent link: https://www.econbiz.de/10011758377
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7
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
-
2017
Persistent link: https://www.econbiz.de/10011634723
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8
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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9
Combining marketing theory and path dependence : measuring and breaking the consumption Path
Siray, Sibel
-
2016
Persistent link: https://www.econbiz.de/10011565628
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10
Customers' preferential choice for manifestations of flexible products
Vock, Sebastian Erik
-
2016
Persistent link: https://www.econbiz.de/10011517173
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