Pike, Steven D.; Bianchi, Constanza; Kerr, Gayle F.; … - 2010
model of consumer-based brand equity (CBBE) for a country destination.---------- Design/methodology: A model of consumer …-based brand equity was adapted from the marketing literature and applied to a nation context. The model was tested by using …-visitors. The model fits the data well. Findings: This paper reports the results of an investigation into brand equity for Australia …