An application of the CBBE model to assess brand loyalty for a long haul travel destination
Year of publication: |
2010
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Authors: | Bianchi, Constanza ; Pike, Steven D. |
Subject: | Marketing Theory | Tourism Marketing | Destination Branding | Consumer-based Brand Equity | Destination Marketing | Australia | Latin America |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo. |
Source: | BASE |
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