//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Reijmersdal, Eva A. van"
~subject:"Advertising effects"
~subject:"Ethnische Gruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Ethnische Gruppe
Target group
2
Zielgruppe
2
Advertising
1
Consumer behaviour
1
Cross-cultural marketing
1
Emotion
1
Ethnic group
1
Interkulturelles Marketing
1
Konsumentenverhalten
1
Social behaviour
1
Soziales Verhalten
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Free
Undetermined
4
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
2
Author
All
Butt, Muhammad Mohsin
Puntoni, Stefano
Reijmersdal, Eva A. van
Galeotti, Andrea
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Cassia, Fabio
2
Foerderer, Jens
2
Hefti, Andreas
2
Horniman, Alexander
2
Kircher, Tobias
2
Liu, Shuo
2
Moraga-González, José L.
2
Nicolini, Valentina
2
Provost, Foster
2
Rahim, Abdul
2
Shuja, Komal
2
Abdollah, Nur Azi Azliza binti
1
Abou Nabout, Nadia
1
Abrahams, Diane
1
Abramova, Olga
1
Acquisti, Alessandro
1
Ahmadi, Iman
1
Antioco, Michael
1
Bailey, Michael
1
Bandara, Priyantha
1
Baum, Katharina
1
Baxter, Susan C.
1
Berger, Jonah
1
Bernardin, Lidwine
1
Berning, Joshua
1
Bernritter, Stefan F.
1
Bhattacharjee, Amit
1
Bourguigon, Camille
1
Buijzen, Moniek
1
Burguet, Roberto
1
Coffin, Jack
1
Cova, Bernard
1
Dahari, Zainurin Bin
1
Dalessandro, Brian
1
De Streel, Alexandre
1
Deng, Yiting
1
more ...
less ...
Published in...
All
ERIM report series research in management
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
2
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->