The impact of cultural symbols and spokesperson identity on attitudes and intentions
Anne-Sophie I. Lenoir; Stefano Puntoni; Americus Reed; Peeter W. J. Verlegh
| Year of publication: |
2013
|
|---|---|
| Authors: | Lenoir, Anne-Sophie I. ; Puntoni, Stefano ; Reed, Americus, II ; Verlegh, Peeter W. J. |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group |
| Extent: | Online-Ressource (9 S.) |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. - Vol. 2013,010 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:1765/40663 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783756