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~accessRights:"free"
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Reijmersdal, Eva A. van"
~subject:"Advertising effects"
~subject:"Target group"
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Butt, Muhammad Mohsin
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
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2013
Persistent link: https://www.econbiz.de/10009783756
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Advertising-induced embarrassment
Puntoni, Stefano
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Hooge, Ilona E. de
;
Verbeke, Willem …
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2013
Persistent link: https://www.econbiz.de/10009736152
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