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~accessRights:"free"
~person:"Grewal, Dhruv"
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Price"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Consumer behaviour
Dienstleistungsqualität
Emotion
Price
Service quality
Konsumentenverhalten
2
Beziehungsmarketing
1
Customer engagement marketing
1
Customer integration
1
Einzelhandel
1
Engagement platforms
1
Experiential engagement initiatives
1
Feldforschung
1
Field research
1
Food retailing
1
Kundenintegration
1
Lebensmitteleinzelhandel
1
Leistungsmotivation
1
Meta-Analyse
1
Meta-analysis
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Relationship marketing
1
Retail trade
1
Task-based engagement initiatives
1
Work motivation
1
depletion
1
field experiment
1
music
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supermarkets
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week part
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weekdays
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weekends
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Grewal, Dhruv
Wu, Luorong
Rohman, Fatchur
10
Rizwan, Muhammad
9
Van Dat Tran
9
Vecchio, Riccardo
9
Boncinelli, Fabio
8
Casini, Leonardo
8
Dabija, Dan Cristian
8
Bang Nguyen Viet
7
Chuchu, Tinashe
7
Szolnoki, Gergely
7
Bacik, Radovan
6
Belk, Russell W.
6
Broeder, Peter
6
Eisend, Martin
6
Hunjet, Anica
6
Lim, Weng Marc
6
Loureiro, Sandra Maria Correia
6
Lusk, Jayson L.
6
Nyagadza, Brighton
6
Phau, Ian
6
Scozzafava, Gabriele
6
Sousa, Bruno
6
Thach, Liz
6
Vera, Jorge
6
Zaman, Umer
6
Aspara, Jaakko
5
Bagozzi, Richard P.
5
Boerman, Sophie C.
5
Chen, Xi
5
Chiguvi, Douglas
5
Dennis, Charles
5
Esmaeilpour, Majid
5
Fedorko, Richard
5
Grudecka, Anna
5
Herpen, Erica van
5
Hollebeek, Linda D.
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Hussein, Ananda Sabil
5
Imami, Drini
5
Jebarajakirthy, Charles
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Manolică, Adriana
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Journal of marketing research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
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