Understanding how music influences shopping on weekdays and weekends
Year of publication: |
2023
|
---|---|
Authors: | Ahlbom, Carl-Philip ; Roggeveen, Anne L. ; Grewal, Dhruv ; Nordfält, Jens |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 5, p. 987-1007
|
Subject: | music | depletion | supermarkets | weekdays | weekends | week part | field experiment | Konsumentenverhalten | Consumer behaviour | Musik | Music | Lebensmitteleinzelhandel | Food retailing | Musikwirtschaft | Music industry | Feldforschung | Field research | Einzelhandel | Retail trade |
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