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~accessRights:"free"
~person:"Koponen, Jonna"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Koponen, Jonna
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Industrial marketing management : the international journal for industrial and high-tech firms
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Nordic journal of business : NJB
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ECONIS (ZBW)
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
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