B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Year of publication: |
2024
|
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Authors: | Heikinheimo, Minna ; Hautamäki, Pia ; Julkunen, Saara ; Koponen, Jonna |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 116.2024, p. 26-39
|
Subject: | Customer relationships | Digital multi-sided platform | Emerging B2B platforms | Sales strategy | Sales structure | Value orchestration | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Unternehmensnetzwerk | Business network | Social Web | Social web | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
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