//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~person:"Liu, Fang"
~subject:"Konsumentenverhalten"
~subject:"Tourismus"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Tourismus
Brand image
1
Brand management
1
Brand trust
1
Confidence
1
Consumer behaviour
1
Corporate reputation
1
Corporate strategy
1
Firmenimage
1
Functional congruity
1
Image congruity
1
Markenführung
1
Markenimage
1
Negative publicity
1
Public relations
1
Self-congruity
1
Vertrauen
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Free
Undetermined
2
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Liu, Fang
Ahmad, Zubair
1
Arnold, Christian
1
Banytė, Jūratė
1
Breberina, Jovica
1
Chen, Ning
1
Dovalienė, Aistė
1
Feng, Jingdan
1
Gadeikienė, Agnė
1
Goh Yee Shien
1
Golja, Tea
1
Gravelines, Žaneta
1
Habachi, Salma
1
Hartono, Arif
1
Haryanto, Handrix Chris
1
Li, Cheng
1
Lindenmeier, Jörg
1
Liu, Lijun
1
Matute, Jorge
1
Mayasari, Iin
1
Nguyen Dinh Toan
1
Palau i Saumell, Ramon
1
Phang Ing Grace
1
Rizwan, Muhammad
1
Rosendo-Rios, Veronica
1
Salsabila, Puteri
1
Sandhu, Moeed Ahmad
1
Shukla, Paurav
1
Tong, Zelin
1
Tscheulin, Dieter K.
1
Usman, Muhammad
1
Zhang, Xue
1
Zogaj, Adnan
1
Šegota, Tina
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->