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~accessRights:"free"
~person:"Mullin, Roddy"
~person:"Natter, Martin"
~subject:"Personalized price promotions"
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Personalized price promotions
Consumer behaviour
2
Einzelhandel
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Konsumentenverhalten
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Retail trade
2
Sales promotion
2
Verkaufsförderung
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Deutschland
1
Dynamic targeting
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Einzelhandelspreis
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Germany
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Großbritannien
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Handelsmarke
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Interpurchase times
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Kundenbindungsprogramm
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Low-cost strategy
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Loyalty program
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Niedrigpreisstrategie
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
1
Pricing strategy
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Rabatt
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Rebate
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Retail price
1
Share-of-transactions
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Store brand
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Target group
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Targeting metrics
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United Kingdom
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Mullin, Roddy
Natter, Martin
Ilic, Alexander
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Vuckovac, Denis
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Wamsler, Julia
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OR spectrum : quantitative approaches in management
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
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