Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Year of publication: |
2024
|
---|---|
Authors: | Wamsler, Julia ; Vuckovac, Denis ; Natter, Martin ; Ilic, Alexander |
Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 1436-6304, ZDB-ID 1467029-X. - Vol. 46.2024, 1, p. 135-174
|
Subject: | Dynamic targeting | Interpurchase times | Personalized price promotions | Share-of-transactions | Targeting metrics | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Zielgruppe | Target group | Einzelhandelspreis | Retail price | Online-Handel | Online retailing | Preisdifferenzierung | Price discrimination | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy |
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