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~accessRights:"free"
~subject:"Asia"
~subject:"France"
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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Doing well by doing good case study : "fair & lovely" whitening cream
Karnani, Aneel Gobindram
(
contributor
)
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2007
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Persistent link: https://www.econbiz.de/10003745052
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