Doing well by doing good case study : "fair & lovely" whitening cream
Aneel Karnani
| Year of publication: |
2007 ; Rev.
|
|---|---|
| Other Persons: | Karnani, Aneel Gobindram (contributor) |
| Publisher: |
Ann Arbor, Mich. : Ross School of Business |
| Subject: | Unilever NV <Rotterdam> | Kosmetik | Cosmetics | Industrie | Manufacturing industries | Asien | Asia | Afrika | Africa |
freely available
| Extent: | Online-Ressource (26 S., 118 KB) Ill. |
|---|---|
| Series: | Ross School of Business working paper series. - Ann Arbor, Mich., ZDB-ID 2447041-7. - Vol. 1063 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 26 Systemvoraussetzungen: Acrobat reader |
| Other identifiers: | hdl:2027.42/49327 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003745052