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~accessRights:"free"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Service-dominant logic
44
Service-Dominant Logic
43
Betriebliche Wertschöpfung
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Value creation
30
Customer integration
28
Kundenintegration
28
Beziehungsmarketing
14
Relationship marketing
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service-dominant logic
14
Value co-creation
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Marketing theory
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Marketingtheorie
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Customer value
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Kundenwert
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Innovation
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Resource-based view
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Ressourcenorientierter Ansatz
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Dienstleistung
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Services
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Lieferantenmanagement
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Supplier relationship management
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value co-creation
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Business network
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Dienstleistungsqualität
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Dienstleistungssektor
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Innovation management
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Innovationsmanagement
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Service industry
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Service quality
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Unternehmensnetzwerk
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service dominant logic
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KMU
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Marketing management
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Marketingmanagement
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SME
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Value co-destruction
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co-creation
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Sfeir, Cynthia Jabbour
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Asian journal of business and accounting : AJBA
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The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
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