The impact of value co-creation behaviour within the social media context
Year of publication: |
2021
|
---|---|
Authors: | Sleilati, Esther Bassil ; Sfeir, Cynthia Jabbour |
Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 14.2021, 1, p. 33-58
|
Subject: | Online Customer Brand Experience | Online Customer Loyalty | Online Customer Satisfaction | Online Customer Value Co-Creation Behaviour | Service-Dominant Logic | Social Media | Social Web | Social web | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kundenwert | Customer value | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Service-dominant logic | Markenführung | Brand management |
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