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~accessRights:"free"
~subject:"Entwicklungsländer"
~subject:"Marktsegmentierung"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Entwicklungsländer
Marktsegmentierung
Relationship marketing
Target group
39
Zielgruppe
39
Consumer behaviour
26
Konsumentenverhalten
26
Advertising
13
Werbung
13
Advertising effects
12
Werbewirkung
12
Market segmentation
10
Beziehungsmarketing
8
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7
Marketing management
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Marketingmanagement
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Online-Marketing
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Clusteranalyse
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Customer segmentation
5
Behavioral targeting
3
Data protection
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Mobile marketing
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Mobilkommunikation
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Online retailing
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advertising literacy
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Alves Gomes, Miguel
1
Audrezet, Alice
1
Avram, Bogdan
1
Baye, Irina
1
Bogacki, Sylwester
1
Cahyana, Bambang Eka
1
Campos, Alyce Cardoso
1
Chanda, Ruby
1
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1
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1
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1
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1
Iqbal, Mohammad
1
Islam, Tajamul
1
Jansen, Bernard J.
1
Kopera, Sebastian
1
Kościółek, Szczepan
1
Litvin, Stephen W.
1
Marques, Humberto Rodrigues
1
Meisen, Tobias
1
Mustak, Mekhail
1
Nascimento, Thaísa Barcellos Pinheiro do
1
Nessel, Karolina
1
Nimran, Umar
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Papakiriakopoulos, Dimitris
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Ruano-Arcos, Leidi
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Rutkowski, Marek
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Salminen, Joni
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Sapi, Geza
1
Sikora, Janusz W.
1
Smith, Wayne W.
1
Smutek, Tomasz
1
Solís-Molina, Miguel
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Journal of marketing analytics : JMA
2
Cogent business & management
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Emerging Markets Journal : EMAJ
1
Enlightening tourism : ET ; a pathmaking journal
1
European research studies
1
Expert journal of marketing
1
Information systems and e-business management : ISeB
1
Information technology & tourism
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Journal of decision systems
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Journal of economics, finance & administrative science
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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11
Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
; …
- In:
Emerging Markets Journal : EMAJ
10
(
2020
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012491729
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12
Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi
;
Rodríguez-Orejuela, Augusto
; …
- In:
Cuadernos de administración : quarterly publication of …
36
(
2020
)
67
,
pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
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13
Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina
- In:
Management
15
(
2020
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
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14
Airlines customer segmentation in the hyper-competition era
Avram, Bogdan
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 137-143
Persistent link: https://www.econbiz.de/10012217317
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15
Segmenting the USA non-travel market
Smith, Wayne W.
;
Fralinger, Emily
;
Litvin, Stephen W.
- In:
Enlightening tourism : ET ; a pathmaking journal
1
(
2011
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10009711615
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