Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Leidi Ruano-Arcos, Augusto Rodríguez-Orejuela, Miguel Solís-Molina
| Alternative title: | Adopción de la banca móvil por microempresarios en la base de la pirámide |
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| Year of publication: |
2020
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| Authors: | Ruano-Arcos, Leidi ; Rodríguez-Orejuela, Augusto ; Solís-Molina, Miguel |
| Published in: |
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle. - Cali : Universidad del Valle, ISSN 2256-5078, ZDB-ID 2714704-6. - Vol. 36.2020, 67, p. 79-92
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| Subject: | Mobile banking adoption | Theory of Planned Behavior (TPB) | Microentrepreneurs | Bottom of the pyramid | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour | Geschäftsmodell | Business model | Niedrigeinkommen | Low income | Zielgruppe | Target group | Indien | India |
freely available
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25100/cdea.v36i67.8744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613274