Erkenntnissen zu gelangen, liegt der Studie eine aktivitätsbasierte Strategie-als-Praxis ("Strategy-as-Practice") Perspektive … strategy making in firms shifting between exploration and exploitation. The aim of the thesis is to analyze what happens within … study takes the strategy as practice view (Johnson, Langley, Melin, & Whittington, 2007). Method. Due to its exploratory …