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~accessRights:"free"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles written by one author"
~type_genre:"Systematic review"
~type_genre:"Thesis"
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Marketingmanagement
Consumer behaviour
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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2
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
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2014
Persistent link: https://www.econbiz.de/10010477449
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3
Die Modellierung zeitvariabler Parameter in diskreten Wahlmodellen
Guhl, Daniel
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2014
Persistent link: https://www.econbiz.de/10010404706
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4
Herkunft und Image der Lebensmittel als Entscheidungsfaktor bei der Vermarktung im internationalen Wettbewerb unter besonderer Berücksichtigung der Kommunikationspolitik
Sedláková, Jana
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2008
Persistent link: https://www.econbiz.de/10003974846
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5
Determinanten der Bewertung von Markenerweiterungsprodukten
Döring, Karen
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003583133
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