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~type_genre:"Aufsatz in Zeitschrift"
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Systematic theory mapping : deciphering causal complexity of brand externalities
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 81-115
Persistent link: https://www.econbiz.de/10014584709
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A hierarchy of sustainable grocery shopping behaviours : using Rasch modelling to explore adoption groups
Ganglmair-Wooliscroft, Alexandra
;
Wooliscroft, Ben
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1420-1439
Persistent link: https://www.econbiz.de/10013461155
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