Systematic theory mapping : deciphering causal complexity of brand externalities
Year of publication: |
2024
|
---|---|
Authors: | Padela, Shoaib M. Farooq ; Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 1, p. 81-115
|
Subject: | systems thinking | configurational thinking | causal theory | qualitative data | archival research | systematic literature review | narrative synthesis | content analysis | relational analysis | grounded theory | Bibliometrie | Bibliometrics | Qualitative Methode | Qualitative method | Wissenschaftliche Methode | Scientific method | Grounded Theory | Grounded theory | Systemtheorie | Systems theory |
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