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Search: subject:"Foreign brands"
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Zdravković, Stefan
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Effects of consumer ethnocentrism, cosmopolitanism and cultural intelligence on the acceptance of
foreign
brands
Zdravković, Stefan
;
Gašević, Dragana
- In:
Economic analysis : EA
55
(
2022
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013365885
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2
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
3
The communication of foreign products in China through the store: an empirical analysis
Checchinato, Francesca
;
Hu, Lala
;
Vescovi, Tiziano
- In:
The International Journal of Economic Behavior - IJEB
3
(
2013
)
1
,
pp. 41-57
In China
foreign
brands
are faced with brand origin confusion, which creates benefits for local brands. Therefore …
Persistent link: https://www.econbiz.de/10010760508
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