The communication of foreign products in China through the store: an empirical analysis
Year of publication: |
2013
|
---|---|
Authors: | Checchinato, Francesca ; Hu, Lala ; Vescovi, Tiziano |
Published in: |
The International Journal of Economic Behavior - IJEB. - Facultatea de Administraţie şi Afaceri, ISSN 2069-5756. - Vol. 3.2013, 1, p. 41-57
|
Publisher: |
Facultatea de Administraţie şi Afaceri |
Subject: | Country of origin | Store image | Retail | Mystery shopping | China | Foreign brands | Italy |
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