Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab Economic and Business Journal 12 (2017) 1, pp. 29-43
The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision … of Jammu and Kashmir, results showed that intrinsic factors significantly influence the Impulsive Buying Decision. The … application of Structural Equation Modeling disintegrated intrinsic factors into positive and negative influencers of [62TD …