John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de métodos cuantitativos para la economía y … 37 (2024), pp. 1-10
environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the … differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on … suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition …