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Consumer behaviour
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consumer advocacy
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Brand
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Brand image
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Brand management
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Cause-Related Marketing
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Cause-related marketing
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Gastronomie
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brand self-congruence
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cause participation
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cause-related marketing
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eye-tracking
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fast-food restaurants
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luxury brand attachment
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private/public consumption
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self-consciousness
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Ruiz Mafe, Carla
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International journal of consumer studies
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Psychology & marketing
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Impact of cause-related marketing on
consumer
advocacy
and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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