Luxury brand attachment : Predictors, moderators and consequences
Anwar Sadat Shimul, Ian Phau
| Year of publication: |
2022
|
|---|---|
| Authors: | Shimul, Anwar Sadat ; Phau, Ian |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2466-2487
|
| Subject: | brand self-congruence | consumer advocacy | luxury brand attachment | private/public consumption | self-consciousness | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412519