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Cleansing the doors of perception : perceptual inaccuracy in marketing relationships
Güzel, Zeynep Müge
;
Ozsomer, Aysegul
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10014225839
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