Cleansing the doors of perception : perceptual inaccuracy in marketing relationships
Zeynep Müge Güzel, Aysegul Ozsomer
| Year of publication: |
2022
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|---|---|
| Authors: | Güzel, Zeynep Müge ; Ozsomer, Aysegul |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 3/4, p. 216-237
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| Subject: | Behavioral decision theory | Confidence | Perceptual inaccuracies | Relationship lifecycle | Social perception | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Entscheidungstheorie | Decision theory | Vertrauen |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00233-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014225839