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~accessRights:"restricted"
~isPartOf:"Administrative science quarterly : ASQ"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Psychology & marketing"
~subject:"Selbstständige"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Personality psychology
43
Persönlichkeitspsychologie
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9
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9
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Sowmya G
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Administrative science quarterly : ASQ
International journal of entrepreneurship and small business
Psychology & marketing
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
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International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Management information systems : mis quarterly
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The journal of brand management : an international journal
3
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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International journal of entrepreneurial behaviour & research
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International journal of human resource management
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International journal of internet marketing and advertising : IJIMA
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Journal of fashion marketing and management
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Journal of management information systems : JMIS
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Journal of managerial psychology
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Journal of promotion management : innovations in planning and applied research
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Journal of vocational behavior
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Latin American business review
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Organization : the interdisciplinary journal of organization, theory and society
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Qualitative market research : an international journal
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Service business
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Small business economics : an entrepreneurship journal
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The journal of industrial relations
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Advances in computational intelligence and robotics (ACIR) book series
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ECONIS (ZBW)
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1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
3
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
4
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
5
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
6
Agony and ecstasy in the gig economy : cultivating holding environments for precarious and personalized work identities
Petriglieri, Gianpiero
;
Ashford, Susan J.
;
Wrzesniewski, Amy
- In:
Administrative science quarterly : ASQ
64
(
2019
)
1
,
pp. 124-170
Persistent link: https://www.econbiz.de/10012176820
Saved in:
7
Impact of personal cultural orientations and moral potency on self-employment intentions : the moderating role cognitive styles
Baluku, Martin
;
Otto, Kathleen
- In:
International journal of entrepreneurship and small business
37
(
2019
)
4
,
pp. 545-572
Persistent link: https://www.econbiz.de/10012154827
Saved in:
8
Educating entrepreneurship : a tool to promote self employability
Zaryab, Asma
;
Saeed, Usman
- In:
International journal of entrepreneurship and small business
35
(
2018
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10011979754
Saved in:
9
What makes you popular : beauty, personality or intelligence?
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
International journal of entrepreneurship and small business
35
(
2018
)
2
,
pp. 162-186
Persistent link: https://www.econbiz.de/10011979791
Saved in:
10
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
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