How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Year of publication: |
2022
|
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Authors: | Miranda, Sandra de Oliveira ; Duarte, Maria Margarida |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 255-270
|
Subject: | fsQCA | perfectionism | personality | social risk | WOM | word-of-mouth | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
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