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~accessRights:"restricted"
~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"RIETI discussion paper"
~subject:"Brand management"
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Brand management
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American journal of agricultural economics
Journal of retailing and consumer services
RIETI discussion paper
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Journal of promotion management : JPM
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Australasian marketing journal
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of Islamic marketing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Asia Pacific business review
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Australian journal of management
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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1
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
2
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
3
Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang
;
Huang, Kuo-Chung
;
Huan Minh Nguyen
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
Saved in:
4
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
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