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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of marketing research"
~type:"article"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
4
Cause-related marketing
4
Consumer behaviour
4
Konsumentenverhalten
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cause-related marketing
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Marketing management
3
Marketingmanagement
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Beziehungsmarketing
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Fundraising
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attitude
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cause-related marketing effectiveness
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consumer
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corporate social responsibility
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donation
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framing
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meta-analysis
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minimum-maximum
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organisational behaviour modification
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Bijmolt, Tammo H. A.
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Heitmann, Mark
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Irmak, Caglar
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Katzenstein, Robin
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Marhana Mohamed Anuar
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Mohd Rafi Yaacob
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Nair, Suja
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Schamp, Christina
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Shams, Riad
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Siachou, Evangelia
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Tsiros, Michael
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Vrontis, Demetris
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Zalinawati Abdullah
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Approaches to financing social entrepreneurship
Journal for global business advancement : JGBA
Journal of marketing research
International review on public and non-profit marketing
24
Journal of business research : JBR
12
Journal of nonprofit & public sector marketing
6
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
International journal of nonprofit & voluntary sector marketing
4
Journal of marketing communications
4
Psychology & marketing
4
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : innovations in planning and applied research
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of philanthropy and marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
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Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Sport management review
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Total quality management & business excellence
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia-Pacific journal of management research and innovation
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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2
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
3
Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
Saved in:
4
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
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