The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt, and Robin Katzenstein
| Year of publication: |
2023
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|---|---|
| Authors: | Schamp, Christina ; Heitmann, Mark ; Bijmolt, Tammo H. A. ; Katzenstein, Robin |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 189-215
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| Subject: | attitude-behavior gap | cause-related marketing | corporate social responsibility | meta-analysis | prosocial behavior | Meta-Analyse | Meta-analysis | Cause-Related Marketing | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221109782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474564