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~accessRights:"restricted"
~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"services"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Leistungsbündel
services
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
10
Supplier relationship management
10
Salespeople
9
Verkaufspersonal
9
Selling
8
Verkauf
8
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
business-to-business marketing
3
B2B marketing
2
Brand management
2
Bundling strategy
2
Firm value
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Innovation
2
Innovationsmanagement
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Markenführung
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Marketing management
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Marketingmanagement
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Negotiations
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Performance measurement
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Performance-Messung
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Theorie
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Theory
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Unternehmenswert
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Verhandlungen
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business to business
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innovation
2
machine learning
2
Absatz
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Agency theory
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Artificial intelligence
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B2B services marketing
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Brand attachment theory
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Alavi, Sascha
1
Bornemann, Torsten
1
Brüggemann, Felix
1
Colm, Laura
1
Desernot, Christina
1
Dotzel, Thomas
1
Hohenberg, Sebastian
1
Homburg, Christian
1
Krämer, Martin
1
Ordanini, Andrea
1
Schmitz, Christian
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Shankar, Venkatesh
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Wieseke, Jan
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
25
SpringerLink / Bücher
7
Journal of business-to-business marketing
6
The journal of business & industrial marketing
6
Journal of business research : JBR
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business environment : IJBE
2
International journal of services and operations management
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection / Business and Economics
2
Brand the Future : systematische Markenentwicklung im B2B
1
Business process management journal
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
HEC Paris research paper series
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of innovation management
1
International journal of market research
1
International journal of project management : the journal of The International Project Management Association
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of service research
1
Knowledge management research & practice : KMRP
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Psychology & marketing
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The journal of services marketing
1
Wirtschaftwissenchaft
1
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ECONIS (ZBW)
4
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1
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
2
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
3
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
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