Motivating sales reps for innovation selling in different cultures
Year of publication: |
March 2016
|
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Authors: | Hohenberg, Sebastian ; Homburg, Christian |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 2, p. 101-120
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Subject: | business-to-business marketing | innovation | national culture | sales force steering | self-determination theory | Innovation | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Verkauf | Selling | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Innovationsmanagement | Innovation management | Unternehmenskultur | Corporate culture |
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