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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour"
~person:"Chatterjee, Ravi"
~person:"Ghobakhloo, Morteza"
~person:"Ko, Eunju"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Brand"
~subject:"Consumption behavior"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand
Consumption behavior
Konsumentenverhalten
Service quality
Consumer behaviour
12
Brand management
5
Markenführung
5
Fashion
3
Luxury goods
3
Luxusgüter
3
Mode
3
Internet marketing
2
Markenimage
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychological ownership theory
2
Social Web
2
Social web
2
Sustainable development
2
Advertising
1
Advertising effects
1
Alcohol consumption
1
Alkoholkonsum
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
COVID-19
1
Choice
1
Clothing industry
1
Cognition
1
Cognitive flexibility
1
Collaboration product attributes
1
Computerspiel
1
Confidence
1
Consumer animosity
1
Consumer ethnocentrism
1
Consumer happiness
1
Consumption value
1
Coronavirus
1
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Article
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Aufsatz in Zeitschrift
12
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English
12
Author
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Chatterjee, Ravi
Ghobakhloo, Morteza
Ko, Eunju
Septianto, Felix
Thaichon, Park
7
Chiu, Weisheng
4
Liu, Matthew Tingchi
4
Ahn, Jiseon
3
Bruwer, Johan
3
Chen, Jiawen
3
Cho, Heetae
3
Eastman, Jacqueline Kilsheimer
3
Iranmanesh, Mohammad
3
Jain, Varsha
3
Liao, Junyun
3
Mishra, Sita
3
Quach, Sara
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Cheah, Isaac
2
Chen, Tser-yieth
2
Cheng, Li-Keng
2
Dawes, John
2
Dong, Xuebing
2
Dwivedi, Yogesh Kumar
2
Gorostidi-Martinez, Haritz
2
Han, C. M.
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Ivanov, Alex
2
Iyer, Rajesh
2
Jain, Nikunj Kumar
2
Jalees, Tariq
2
Jebarajakirthy, Charles
2
Jihad Mohammad
2
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour
Journal of business research : JBR
21
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of advertising : the review of marketing communications
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of market research
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Consumer minimalism for sustainability : exploring the determinants of rental consumption intention
Shukla, Yupal
;
Mishra, Sita
;
Chatterjee, Ravi
;
Arora, Vibha
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 514-529
Persistent link: https://www.econbiz.de/10014507321
Saved in:
2
Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA
Behzad Foroughi
;
Iranmanesh, Mohammad
;
Nilashi, Mehrbakhsh
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 888-914
Persistent link: https://www.econbiz.de/10014507478
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Mishra, Sita
;
Saxena, Garima
;
Chatterjee, Ravi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 944-961
Persistent link: https://www.econbiz.de/10014285923
Saved in:
7
Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10013553063
Saved in:
8
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
9
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention : alternative attractiveness as moderator
Davoud Nikbin
;
Thineletchemy Aramo
;
Iranmanesh, Mohammad
; …
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 494-508
Persistent link: https://www.econbiz.de/10013275504
Saved in:
10
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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