Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention : alternative attractiveness as moderator
Davoud Nikbin, Thineletchemy Aramo, Mohammad Iranmanesh, Morteza Ghobakhloo
| Year of publication: |
2022
|
|---|---|
| Authors: | Davoud Nikbin ; Thineletchemy Aramo ; Iranmanesh, Mohammad ; Ghobakhloo, Morteza |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 3, p. 494-508
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275504