//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Consumer behaviour
645
Konsumentenverhalten
645
Brand management
265
Markenführung
265
Brand image
233
Markenimage
233
Brand
162
Beziehungsmarketing
161
Relationship marketing
161
Markenartikel
160
Kundenzufriedenheit
120
Dienstleistungsqualität
86
Service quality
86
Social Web
76
Social web
76
Internet marketing
66
Online-Marketing
66
Hotel industry
65
Hotellerie
65
Emotion
63
Online retailing
54
Online-Handel
54
Luxury goods
50
Luxusgüter
50
Viral marketing
50
Virales Marketing
50
Gastronomie
49
Restaurant industry
49
Werbewirkung
43
China
39
Personality psychology
39
Persönlichkeitspsychologie
39
Brand loyalty
37
Confidence
37
Vertrauen
37
Corporate Social Responsibility
32
Corporate social responsibility
32
Markentreue
29
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
161
Type of publication (narrower categories)
All
Article in journal
161
Aufsatz in Zeitschrift
161
Language
All
English
161
Author
All
Han, Heesup
4
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Fan, Alei
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Kulczynski, Alicia
2
Leckie, Civilai
2
Lee, Dae Hui
2
Liu, Chih-Hsing
2
O'Connor, Peter
2
Okumuş, Abdullah
2
Ouyang, Zhe
2
Prayag, Girish
2
Quach, Sara
2
Saleem, Muhammad Abid
2
Sharifi, Seyed Shahin
2
Yaseen, Asif
2
Abror, Abror
1
Ahmadi, Hormoz
1
Ahmed, Jashim Uddin
1
Ahn, Jiseon
1
Ai, Jin
1
Ajitha, Soundararaj
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Al Ghafri, Wijdan
1
Al-Ansi, Amr
1
Albinsson, Pia A.
1
Alexander, Nicholas
1
Ali, Faizan
1
Amenuvor, Fortune Edem
1
Amin, Muslim
1
Andreini, Daniela
1
Anisimova, Tatiana
1
Anusree, M. R.
1
Avramova, Yana R.
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
228
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
109
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
68
The journal of services marketing
68
International journal of contemporary hospitality management
58
Tourism management : research, policies, practice
53
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
Marketing intelligence & planning
40
Journal of strategic marketing
39
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
37
European journal of marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Tourism management perspectives : TMP
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of Islamic marketing
31
Journal of advertising research
31
Journal of internet commerce
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Marketing letters : a journal of research in marketing
28
Journal of service management
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of hospitality and tourism insights
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
161
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
5
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Responding to negative reviews? : the interplay of management response strategy and service failure type
Salehi-Esfahani, Saba
;
Torres, Edwin
;
Hua, Nan
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10013545802
Saved in:
8
Sexual orientation identity matters : lesbian, gay, and bi-sexual customers’ perceptions of service encounters
Ro, Heejung
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10013545807
Saved in:
9
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
10
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior : evidence from hospitality industry in Taiwan
Dung Minh Nguyen
;
Chiu, Yen-Ting Helena
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10014281024
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->