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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Brand image"
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Search: subject_exact:"Brand management"
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Brand image
Brand management
74
Markenführung
74
Consumer behaviour
64
Konsumentenverhalten
64
Markenimage
57
Brand
36
Markenartikel
36
Beziehungsmarketing
24
Relationship marketing
24
Social Web
12
Social web
12
Brand loyalty
10
Markentreue
10
Internet marketing
9
Online-Marketing
9
Advertising effects
8
Werbewirkung
8
Brand attitude
7
Brand trust
7
Confidence
6
Luxury goods
6
Luxusgüter
6
Vertrauen
6
Brand equity
5
China
5
Customer satisfaction
5
Designation of origin
5
Fashion
5
Herkunftsbezeichnung
5
Kundenzufriedenheit
5
Mode
5
Product quality
5
Produktqualität
5
Advertising
4
Brand experience
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Marketing management
4
Marketingmanagement
4
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English
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Chen, Jiawen
3
Liao, Junyun
3
Dong, Xuebing
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
1
Baoku, Li
1
Behrendt, Karl
1
Cham Tat Huei
1
Chan, Nga Cheng
1
Chang, Man Kit
1
Chen, Longshan
1
Chen, Yun
1
Cheung, Man Lai
1
Cho, Heetae
1
Choi, Beomjoon
1
Dai, Wenbin
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Drewniak, Rafał
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Esmaeilpour, Fariba
1
Eugene Cheng-xi Aw
1
Fazli-Salehi, Reza
1
Gao, Liang
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
298
The journal of product & brand management
179
The journal of brand management : an international journal
170
Journal of retailing and consumer services
138
Journal of marketing communications
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Psychology & marketing
46
International journal of hospitality management
45
Marketing intelligence & planning
44
Journal of promotion management : innovations in planning and applied research
42
Journal of strategic marketing
42
Journal of international consumer marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
European journal of marketing : EJM
34
International marketing review
33
International journal of internet marketing and advertising : IJIMA
31
Tourism management : research, policies, practice
31
European journal of marketing
30
International journal of consumer studies
30
Journal of Islamic marketing
30
Marketing letters : a journal of research in marketing
30
International journal of advertising : the review of marketing communications
29
Journal of marketing
28
Journal of the Academy of Marketing Science
27
Journal of global marketing
26
Journal of travel and tourism marketing
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing for higher education
23
Global business review
22
Journal of fashion marketing and management
22
International journal of market research
21
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
Journal of marketing management : MM
19
Journal of promotion management : JPM
19
The journal of asset management
19
The journal of consumer marketing
19
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ECONIS (ZBW)
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
9
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
10
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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